If you’ve been through downtown Naugatuck, Connecticut lately, you might have noticed something a little different taking shape.
Maybe it was the giant mushrooms in the window.
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Or the glow coming from inside a space that doesn’t quite look like a typical bar… or a typical store.
That’s 3-21 No Kiddin’—a sober social space on Church Street in Naugatuck, CT—and what you’re seeing is more than a storefront.
It’s a movement in progress.
Built in 33 Days—By Community
What started as a vision quickly became something real.
In just 33 days, this 2,500 sq ft space was transformed by a mix of determination, late nights, and an incredible group of people who showed up to help.
No massive buildout team.
No drawn-out timeline.
Just:
volunteers painting walls
friends moving fixtures
local support showing up again and again
This space was built by the same thing it’s meant to create:
COMMUNITY
What 3-21 No Kiddin’ Actually Is
3-21 No Kiddin’ is a non-alcoholic bar and functional beverage destination in Connecticut—but that only tells part of the story.
Inside, you’ll find:
 Non-alcoholic beer, wine, and spirits
 Kava and botanical elixirs
 Mushroom coffee and functional drinks
over 100+ options designed for relaxation, focus, and connection
But what matters most isn’t just what we serve.
It’s what we’re creating space for.
This is a place where:
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you don’t have to explain why you’re not drinking
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you can meet people without alcohol being the center of everything
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you can explore better options for your body and mind
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you can feel like you belong
Whether you’re sober, sober-curious, or just looking for something different, this space exists for you.
A Growing Need in Connecticut
There’s a clear shift happening.
More people are:
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cutting back on alcohol
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exploring non-alcoholic alternatives
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looking for social environments that feel better
But in many places—especially smaller towns—those options don’t exist.
That’s why this space matters.
We’re helping bring a new kind of social experience to Connecticut—one that’s inclusive, intentional, and built around connection instead of consumption.
What’s Coming Next
With the expanded space, we’re stepping into events and experiences that bring people together in new ways:
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Speed friending nights
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Sober dating events
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Networking for local professionals and entrepreneurs
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Tastings and functional beverage education
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Community gatherings and themed nights
And coming up soon:
👉 The Curious Party – May 13
A nationwide event we’re proud to host—introducing new flavors, new people, and a high-energy way to connect.
(And yes… that means we’re currently building product and getting everything ready behind the scenes.)
The Final Step: Unlocking What’s Next
We’ve built the space.
We’ve built the energy.
We’ve built the community.
Now we need to finish it.
To host larger events and ensure the space is accessible to everyone, we need to build an ADA-compliant bathroom.
So we launched the:
🚽 “Give a Sh*t” Fundraiser
Our goal: $7,777 by June 1st
After 2 days we are at $68 already!
This Isn’t About Handouts
Let’s be clear about something:
We’re not looking for handouts.
We’re building something real—and there are multiple ways to support it.
If you want to contribute, you can:
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donate directlyÂ
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shop in-store and try something new
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order online and explore non-alcoholic options from home
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share the space with someone who needs it
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Follow like and share on any of our platforms
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https://linktr.ee/BobbietheAwesome
Every purchase, every visit, every share helps move this forward.
Why It Matters
This isn’t just about a bathroom.
It’s about:
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creating a fully inclusive space
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expanding what’s possible for events and connection
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proving that communities want and support spaces like this
It’s about building something that didn’t exist here before—and making sure it can grow.
Visit Us
📍 3-21 No Kiddin’
Church Street, Naugatuck, Connecticut
Open Thursday through Sunday
Look for the mushrooms 🍄 🍄🟫🍄🟫 in the window. You’ll know you’re in the right place.
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Do You Give a Sh*t?
If you’ve been part of this journey—or you’re just discovering it now—
You already get it.
And if you want to be part of what’s next…
We’ll see you soon.