Fox 61 News Captures the Essence of 3-21

Beverage Choices Any Occasion Without The Booze

Stop by for a visit  or shop online and learn about our always growing inventory of over 100 brands, 300 flavors of exciting beverages and functional products. There is something for everyone!

Largest Athletic Beer Selection In The State

Check it out!
a selfie of bobbie and some customers

Fostering Community & Connection in a Sober Space

At the heart of 3-21 No Kiddin’ is our commitment to building a strong, inclusive community. We believe in creating a space where adults can unwind, connect, and rediscover the joy of play in a safe, alcohol-free setting. Our mission extends beyond just providing non-alcoholic beverages; it's about fostering meaningful connections and offering a diverse range of social experiences that cater to everyone, whether you're sober curious or dedicated to a sober lifestyle.

Learn More About Us
  • The Versatile World of Non-Alcoholic Aperitifs: Vibrant and Elegant Choices

    The Versatile World of Non-Alcoholic Aperitifs:...

    Versatile and Vibrant: The Many Facets of Non-Alcoholic Aperitifs In the evolving landscape of beverages, non-alcoholic aperitifs are carving out a niche for themselves, known for their versatility and vibrant...

    The Versatile World of Non-Alcoholic Aperitifs:...

    Versatile and Vibrant: The Many Facets of Non-Alcoholic Aperitifs In the evolving landscape of beverages, non-alcoholic aperitifs are carving out a niche for themselves, known for their versatility and vibrant...

  • Exploring the Artisanal World of Non-Alcoholic Aperitifs: A Canvas of Flavors

    Exploring the Artisanal World of Non-Alcoholic ...

    A Canvas of Flavors: The Artistry of Non-Alcoholic Aperitifs In the realm of mixology, non-alcoholic aperitifs are painting a new landscape of flavor. These creations are more than just alternatives...

    Exploring the Artisanal World of Non-Alcoholic ...

    A Canvas of Flavors: The Artistry of Non-Alcoholic Aperitifs In the realm of mixology, non-alcoholic aperitifs are painting a new landscape of flavor. These creations are more than just alternatives...

  • The Allure of Mindful Drinking

    The Allure of Mindful Drinking

    The Allure of Mindful Drinking In an era where health and wellness are at the forefront of our minds, the concept of mindful drinking is gaining remarkable traction. It's a...

    The Allure of Mindful Drinking

    The Allure of Mindful Drinking In an era where health and wellness are at the forefront of our minds, the concept of mindful drinking is gaining remarkable traction. It's a...

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  • A picture of Steph Sanchez, her daughter and bobbie inside of 321 no kiddin

    "Finally made it in to 3-21 No Kiddin' Non Alcoholic Shop & Sober Social Club to meet Bobbie Malatesta she is such a vibe, great person and kinds!! She welcomed us right in (my brother was with us and he's the one who took the pic) and we sampled quite a few things. Bobbie was such a positive light. We left thoroughly impressed and will definitely be back!! Thank you for being so amazing, Bobbie! The world needs more people like you in it!!"

    -Steph S.

  • a photo of athletic brewing co's ripe pursuit taken by Tori L

    "Grabbed some new new from Bobbie! Very Happy with both of them, probably a new favorite of mine for sure...and of course she is always the sweetest to see and chat with! Absolutely loving that we have a place like this here in Naugatuck!"

    -Tori L.

  • bobbie posing with a happy customer

    "Stopped in 3-21 No Kiddin' - Sober Adult Playground & Bottle Shop last night after dinner and Bobbie Malatesta was amazing!! She set up a wine tasting for my wife and I and had a nice selection of red and whites picked out. After that, she was kind enough to also let us sample a couple of spirits in which we came home with a bottle of Bourbon (non-alcoholic of course). The selections she has in stock have been some of the best that I have tried this far. And being in recovery for just over a year now, it's really nice to have a place like this in town!! Thanks Bobbie!!

    -Keith T.

321 no kiddin's location on google maps

Pay Us A Visit

Drop In And Pay Us A Visit

Thursday - Saturday 2pm - 9 pm

Sundays 12 - 6 pm

172 Church St, Naugatuck, CT 06770

203-565-5646

NOT YOUR ORDINARY BOTTLE SHOP!

3-21 No Kiddin is not just a store! We are a FUN! COMMUNITY! MISSION!

In 2019 when 3-21 vision was just a little seed, Bobbie recorded her 1st podcast episode of 3-21 No Kiddin.  She declared what she wanted to see happen around problem gambling…

The next 5 years have led her to what the mission is today…

“the only place where adults can go for fun and connection in the absence of alcohol, gambling and children at the same time.”

a photo of bobbie posing with some pink flowers

Get To Know Bobbie...

Bobbie has been studying manifestation and intuition as part of her journey and believes that her distinguished guest, Senator Blumenthal’s, visit was manifested as part of her speaking her wish out loud.

She is not a politics expert, but was ecstatic to find out the Senator was working on federal initiatives to help with the gambling epidemic.

Bobbie has come to believe that we are all RECOVERING from something… It could be gambling and alcohol like her, or health issues, grief, other addictions, trauma, abuse and so much more.

THE MAGIC IS IN OUR GUESTS & COMMUNITY!

Events Outside The Store

a picture of three nurses from post university posing for a celebration photo

Partnered With Post COllege

Nurse Appreciation Week

Bobbie's 50th Birthday Celebration

Secretary of State Stephanie Thomas

a photo of bobbie, a customer and mike from youth services posing fro a selfie after the youth services sponsored narcan training event

Partnered With Naugatuck Youth Services

Narcan Training

a picture of bobbie and mayor pete hess talking on the tough as nails podcast

Tough As Nails Podacst

Interview With Mayor Pete Hess

Watch It In Full

And Extended Community!

the cover of "belonging: secrets to soothe the soul" it shows a woman in a sundress walking barefoot on a beach during sunset

Co-Author of Belonging: Secrets To Sooth The Soul

Buy It Now!
bobbie and paul churchill posing for a picture together. In the lower right is the cover of paul's podcast "recovery elevator"

with paul churchill

Recovery Elevator

Other Podcast Spotlights
Bobbie and Justin Furstenfeld posing together for a picture

Personal Recovery Mentor

Justin Furstenfeld

bobbie posing with the founder of sarilla, sara stender delaney in a flowershop. they are both holding cans of sarilla

Founder of sarilla

Sara Stender Delaney

bobbie posing next to the shark tank casting call sign

Shark Tank Tryouts